If one thinks that marketing is just advertising makes a huge mistake. Marketing is much more than this. It about creating an image of a company that presents honesty, integrity and partnership.
Nowadays people are overwhelmed with sophisticated advertisement focused on selling them products or services. The public trust in ads has gradually dropped down. People look for authenticity, not spin.
Instead of having a one-way communication, marketing is about delivering right content at just the precise moment your audience is prepared to engage with.
Preparing and leading your customers into the purchasing process by using great online content is the key for a success. With internet being so overpopulated with ads the expectations for a good content have grown. Now putting your post with no strategy or sharing others content is simply not enough to engage your audience and make them your customers. What really works is converting your online content into a story. Storytelling will increase the engagement.
Your customers expect communication with the brands they trust. You can use Social Media, Video, Blogs, news releases and other forms of online content to talk to your visitors in a form they are interested in.
World has become less informal and customers now want information in a language they understand. They intend to engage with what is familiar to them; not a business formal jargon.
Social Networks like Facebook, Twitter, Instagram, YouTube allow people all over the world to share content and connect with people and companies they do business with. The opportunities are endless than ever before. Therefore companies should use them as much as it is possible. Do you want to engage people?
Tell them a story.